The assignment for this project was to improve upon a randomly assigned product, in which case I was assigned an ice cream scoop, through the design of its aesthetics.
Explored three options through physical mock-ups choosing the angular design for its capability of getting the last scoops of ice cream.
Flat end allows the scoop to stand up right, preventing a mess on the table.
Final illustrator rendering.
© Dan Fritz 2011
website design by Marisa Kelly